Some brands are built on market research. Others are built on lived experience — a real problem, a practical solution, and the stubbornness to make something better than what already exists. Jericho Australia is firmly in the second camp. And the story behind it is one that a lot of men will recognise.
From the Australian Army to the Bathroom Shelf
Jericho Australia was founded by an Australian veteran — which meant years of compulsory daily shaving. Years of a blade dragging across skin every morning, regardless of weather, regardless of condition, regardless of what the skin had to say about it. By the time he left the Defence Force, his face had had enough. Growing a beard wasn't just a style choice. It was the obvious, sensible thing to do.
What he didn't anticipate was that beards come with their own set of problems. Itchiness. Skin irritation beneath the growth. Dry flakes. The kind of discomfort that makes a man wonder whether the daily shave was actually the lesser inconvenience.
The solution came from an unexpected direction. His partner suggested incorporating oils into the routine — a suggestion he followed, and one that produced immediate and noticeable results. The skin underneath calmed down. The dryness cleared and the irritation and itching noticeably improved. The difference a simple oil routine made was significant enough to change how he felt about having a beard entirely.
But being the kind of person who doesn't accept off-the-shelf when he can make something better, he didn't stop at using someone else's product. He started researching. Experimenting. Learning what worked and what didn't. Discovering that combinations of specific oils produced better results than any single ingredient alone. And eventually, formulating his own — products he could guarantee met his own standards, with scents he actually wanted on his face, without relying on ingredients he personally preferred to avoid.
Jericho Australia was established in 2019, handmade in Brisbane, and built entirely around that founding experience. Veteran owned and operated. Products made the way the founder wanted them — because he'd tried everything else first.
What Handmade in Brisbane Actually Means
Jericho Australia's products are made by hand in small batches in Queensland. It's a production reality that shapes every aspect of what the brand makes and how it makes it.
Small-batch production means quality control is personal rather than industrial. It means formulas can be adjusted and refined based on real feedback rather than locked into large manufacturing runs. With a growing international customer base, that personal standard has clearly scaled while maintaining the brand’s hands-on approach.
The ingredient philosophy follows naturally from the founder's own experience: natural oils, effective combinations, with a focus on oils, botanicals, and functional ingredients. Every component is chosen because it has a job to do — conditioning the beard, nourishing the skin beneath, delivering a scent worth wearing.
The Range at Gentleman & Son
Beard Oils
The beard oils are the heart of the range, and the product that earned Jericho its following. Each oil is a carefully balanced blend of carrier and essential oils designed to moisturise the skin beneath the beard, condition the beard hair itself, and deliver a scent worth wearing all day.
The scent range is one of Jericho's most distinctive features. The 7 Deadly Sins collection gives each scent a name that does its job — these are bold, characterful fragrances with genuine personality, a long way from the generic "woody" or "fresh" descriptions that litter the beard oil category. Scents in the range include Green Ivy, Morning Glory, Sea Salt & Driftwood, The Godfather, Suits & Cigars, and more.
The Wall of Jericho sampler — ten 10ml oils in one pack — is the ideal way to work through the range and find the scent that becomes yours.
Beard Balm and Butter
The beard balm provides light hold for shaping and styling while conditioning simultaneously — the everyday product for men who want their beard to sit where they put it without feeling stiff or coated. The beard butter sits at the conditioning end: richer and more conditioning, designed for longer beards or drier skin where the oil alone isn't providing enough moisture.
Beard Shampoo
The 2-in-1 Beard Shampoo and Conditioner is a practical formulation for regular beard washing — cleaning without stripping, conditioning without weighing the beard down. For men who wash their beard regularly, it keeps the hair clean and manageable without undoing the work the oils and balms are doing.
Moustache Wax
For the man running a moustache alongside the beard — or on its own — the moustache wax delivers the hold needed to keep things in place without excessive stiffness produced.
Kits and Combos
Jericho's kits are among the strong value entry points in the beard care category at Gentleman & Son — curated combinations of oil, balm or butter, and shampoo that give a new or upgrading bearded man everything needed to run a proper routine from day one.
Why Jericho Australia Belongs at Gentleman & Son
Jericho Australia fits the Gentleman & Son philosophy precisely. It's a brand founded on genuine personal experience rather than market opportunity. It's Australian made and veteran owned. Its products are formulated without compromise, in small batches, by people who use them and care about the result.
For Australian men who take their beard seriously, this is the brand worth knowing.
