Baxter of California was created to defy the expected by Baxter Finley in 1965. It began with a single product built out of California necessity: Super Shape. A men's skin conditioner that offered protection from the sun and sea. This gender-specific breakthrough became the start of a revolution.

Baxter of California of today is a thoughtfully curated collection of superior hair, skin, and shave essentials are designed to unleash what makes you, you.

A superior assortment of hair, skin and shaving essentials gets the job done in the simplest, most powerful way possible. Since 1965, their top-notch products have proven that premium doesn’t have to be pretentious.

Performance is everything so every formula is tried and tested at the award-winning Baxter Finley Barber + Shop in Los Angeles.