Marvis — Florence's Most Famous Toothpaste Since 1958
Marvis is the Florentine oral care brand that turned toothpaste into a luxury object — a distinctively cylindrical aluminium tube containing a formula so focused on pleasure, quality, and experience that it has become the most gifted premium toothpaste in the world. Founded in Florence in 1958, Marvis has never wavered from its original philosophy: that brushing your teeth should be a genuinely pleasurable ritual, not an obligation, and that the product you use to do it every day deserves the same quality consideration as everything else in a well-maintained grooming collection.
The Marvis flavour range is what distinguishes the brand from every competitor. Where most toothpastes offer spearmint or peppermint, Marvis offers Whitening Mint, Classic Strong Mint, Jasmine Mint, Cinnamon Mint, Aquatic Mint, Amarelli Licorice, and Ginger Mint — each a genuinely distinct flavour experience that makes the choice of toothpaste a matter of personal preference rather than a commodity decision. The formula itself uses a refined abrasive system that polishes effectively without enamel damage, in a highly concentrated formula where a pea-sized amount is all that is needed per use. At Gentleman & Son we stock the full Marvis range available in Australia. Official Australian stockist. Free delivery Australia-wide on orders over $50.
Frequently Asked Questions
Where is Marvis made?
Marvis is made in Florence, Italy — where the brand was founded in 1958. The Florentine heritage is central to Marvis's identity: the city's tradition of craftsmanship, quality, and aesthetic consideration informs the brand's approach to everything from formula development through to the distinctive aluminium tube and apothecary-inspired packaging that makes a Marvis tube instantly recognisable on any bathroom shelf.
What Marvis flavours are available in Australia?
At Gentleman & Son we stock the core Marvis flavour range available in Australia, including Whitening Mint, Sensitive Mint, Amarelli Mint, Classic Strong Mint, Jasmine Mint, Cinnamon Mint, Aquatic Mint, and Ginger Mint — with availability varying by current stock. The Whitening Mint is the brand's most popular flavour globally; Jasmine Mint and Cinnamon Mint are the two most distinctive and have the most devoted followings among Marvis enthusiasts. Browse the current Marvis range on our site for available flavours.
Does Marvis toothpaste actually whiten teeth?
Marvis Whitening Mint contains a mild whitening system that removes surface stains — from coffee, tea, red wine, and food pigments — through a combination of the formula's polishing abrasives and a peroxide-based whitening agent. Regular use produces a genuine brightening of the visible tooth surface through surface stain removal. Marvis does not change the intrinsic colour of the tooth structure beneath the enamel — for more significant whitening beyond surface stain removal, professional dental treatment is required. For everyday stain prevention and maintenance, the Whitening Mint formula is genuinely effective.
Why is Marvis toothpaste so popular as a gift?
Three reasons: the distinctive aluminium tube is visually striking and requires no additional gift wrapping; the flavour range means there is always a genuinely personalised choice to make rather than a default option; and it is a product that the recipient uses every single day, making the gift present in their routine for months. It occupies a rare position as a gift that is simultaneously luxurious, practical, consumable, and personal — which is why it has become the go-to premium stocking filler and grooming gift addition for men who appreciate quality in everyday objects.
