Pomades — Classic Hold, Timeless Finish
Pomade is the original men's hair product — and for good reason. No other styling product delivers the same combination of workable hold and polished shine that makes classic hairstyles like the pompadour, slick back, and side part look intentional rather than accidental. Modern pomades have evolved well beyond the petroleum-heavy formulas of the past, with today's water-based and hybrid options offering the hold and finish of a traditional pomade with the washability that daily users demand.
Our pomade range spans the full spectrum of the category. Oil-based pomades like O'Douds deliver rich, long-lasting hold with genuine old-school shine and the re-workability that keeps your hair manageable through the day. Water-based pomades from Layrite, Suavecito, and Imperial give you high-performance hold that washes out cleanly with water. Whether you want a strong, structured look or a more relaxed, textured style with some sheen, there is a pomade in this range for you. Free delivery across Australia on orders over $50.
Frequently Asked Questions
What is the difference between oil-based and water-based pomade?
Oil-based pomades use petroleum or natural oils as their base — they typically offer superior hold, richer shine, and excellent re-workability throughout the day. The trade-off is that they require shampoo to wash out and can cause buildup with daily use. Water-based pomades wash out easily with water, are less likely to cause scalp buildup, and are generally better for daily users. Both deliver great results; the right choice depends on how often you wash your hair and how much hold you need.
Is pomade good for thin hair?
Pomade can work well for thin hair when used lightly — a water-based pomade or a lighter-hold formula adds definition and some body without weighing hair down. Avoid heavy oil-based pomades on very fine hair as they can flatten and grease the hair rather than style it. A styling powder or light styling cream may be worth considering as an alternative for very fine hair.
How much pomade should I use?
Less than you think. Start with a pea-to-almond sized amount depending on hair length and thickness, emulsify it between your palms until it's warm and spread thin, then work through your hair. You can always add a little more, but too much pomade applied at once leads to a greasy, heavy result. Finding your right amount usually takes a few uses.
Can I use pomade every day?
Yes — with water-based pomades in particular, daily use is common and manageable. For oil-based pomades, some men prefer to apply on day-one hair and re-work the product for a day or two before washing, as this is when oil-based pomades perform at their best. Always ensure you wash hair thoroughly before reapplying to avoid buildup.
