Proraso — Official Australian Stockist | Gentleman & Son
Proraso is the most internationally recognised Italian barbershop brand in the world — a Florentine institution founded in 1948 that has been producing the same core formulas for over seven decades without compromise. The original Eucalyptus and Menthol shaving cream in the green tube is one of the most replicated formulas in men's grooming history; no other brand has been copied so widely or so unsuccessfully. What makes Proraso's formulas distinctive is the combination of quality Italian ingredients — eucalyptus oil, menthol, glycerin, and green tea extract — with decades of refinement that has produced products reliable enough to be trusted by professional barbers across every continent.
At Gentleman & Son we stock the full Proraso range available in Australia: shaving creams, pre-shave creams, shaving soaps, aftershave balms, aftershave lotions, and body products across their four signature lines — Green (eucalyptus and menthol, for normal skin), White (green tea and oat, for sensitive skin), Red (sandalwood, for tough beards), and Wood & Spice (cedar and lime, for coarse beards). We are an official Australian stockist. Free delivery across Australia on orders over $50.
Frequently Asked Questions
What are the different Proraso product lines?
Proraso produces four distinct lines: Green (eucalyptus and menthol) for normal skin and the classic barbershop experience; White (green tea and oat extract) for sensitive skin; Red (sandalwood) for tough, coarse beards; and Wood & Spice (cedar and lime) for the thickest and most resistant beards. All four lines cover shaving cream, pre-shave, and aftershave formats.
Is Proraso suitable for sensitive skin?
Yes — the White line (green packaging with white label) is specifically formulated for sensitive skin using oat extract and green tea to calm and soothe. It avoids the menthol that can be too stimulating for reactive skin. The White pre-shave cream and shaving cream are among the most recommended products in the wet shave community for sensitive skin types.
Where is Proraso made?
Proraso is made in Florence, Italy, where the brand was founded in 1948. The formulas have remained largely unchanged from their original development — a testament to their quality and the brand's commitment to the integrity of their products. This Italian manufacturing heritage is central to Proraso's identity and quality credentials.
What is Proraso's most popular product?
The Proraso Green Shaving Cream — the eucalyptus and menthol formula in the distinctive green tube — is the brand's most iconic and widely-used product globally. It is the formula most widely replicated by competitors and most consistently recommended by wet shave communities worldwide. The pre-shave cream from the same Green line is equally regarded as one of the best pre-shave preparations available.
