Shaving Cream — Rich Lather for a Closer, Smoother Shave

A quality shaving cream transforms the shaving experience. Where supermarket foam from a can provides thin, air-heavy lather with little lubrication, a proper shaving cream — worked into a rich, dense lather with a shaving brush — creates a cushioning layer between blade and skin that dramatically reduces friction, drag, and post-shave irritation. The result is a closer cut with less effort, and skin that feels genuinely comfortable afterwards rather than raw and tight.

Our shaving cream range covers the full spectrum: Italian classics from Proraso with their signature menthol and eucalyptus formulas, traditional English creams from Truefitt & Hill, the barbershop-trusted Dapper Dan, and more adventurous options from Captain Fawcett with their distinctive fragrance profiles. Whether you prefer a brushless cream applied directly by hand or a rich lathering cream designed for use with a shaving brush, you'll find your formula here. Pair with a shaving brush and a quality safety razor for the complete wet shave experience. Free delivery across Australia on orders over $50.

Frequently Asked Questions

What is the difference between shaving cream and shaving foam?
Shaving foam comes pre-aerated in a pressurised can — it's convenient but the bubbles mean it contains mostly air, providing limited lubrication. Shaving cream is a concentrated, unaerated formula that you lather yourself either by hand or with a shaving brush. The resulting lather is denser, more lubricating, and far more effective at protecting the skin during the blade's pass. A small amount of shaving cream goes a long way — a tube typically lasts 2–3 months of daily shaving.

Do I need a shaving brush to use shaving cream?
Not always. Some shaving creams are formulated as brushless creams, designed to be applied directly with your fingertips. However, using a shaving brush with any quality shaving cream produces a noticeably superior lather — the brush lifts the beard hair away from the skin, helps the cream penetrate to the base of each hair, and exfoliates gently at the same time. If you are building a wet shave kit, a brush is well worth adding. Browse our shaving brushes to find the right one.

What shaving cream is best for sensitive skin?
Look for fragrance-free or low-fragrance formulas with calming ingredients — aloe vera, green tea extract, glycerin, and chamomile are all good signals. Proraso's Sensitive range (white packaging) is one of the most consistently well-regarded options for reactive skin in the wet shave world. Avoid creams with alcohol high on the ingredients list, which can increase post-shave dryness.

How much shaving cream should I use?
An almond-sized amount is typically sufficient for a full face shave when using a brush to lather. Because quality shaving creams are concentrated, it is easy to use too much — start conservatively and add water or more cream to adjust the lather consistency as you go.